Last updated: 27 September 2026
1. Identity of the operator
Trade mark name: Art of Vedas
Legal name: Authentic Ayurveda d.o.o. (trading as Art of Vedas)
Address: Slavka Krautzeka 51, 51000 Rijeka, Croatia
OIB / registration number: 48885563972
VAT number: HR48885563972
Court register: Commercial Court in Rijeka, MBS 040483588
Phone: +385 91 621 7204
Email: info@artofvedas.com
1.1 Authentic Ayurveda d.o.o. operates the Art of Vedas online storefront and every national domain on which that storefront is published. In this policy, Art of Vedas means Authentic Ayurveda d.o.o. acting in that capacity.
1.2 Art of Vedas is the data controller in respect of all personal data processed under this policy, within the meaning of Article 4(7) of Regulation (EU) 2016/679.
2. Purpose and scope
2.1 This policy states the rules governing the customer review system operated on the Art of Vedas storefront. It is published in order to give effect to the obligation in Article 7(6) of Directive 2005/29/EC, as inserted by Directive (EU) 2019/2161, under which a trader who provides access to consumer reviews of products must inform consumers whether and how the trader ensures that the published reviews originate from consumers who have actually used or purchased the product.
2.2 This policy applies to every review submitted to, held by, or displayed by Art of Vedas, on any Art of Vedas domain, in any language, and to every onward transmission of a review to a third party.
2.3 This policy is supplementary to the Art of Vedas Terms of Service and Privacy Policy. Where a conflict arises in relation to a review, this policy prevails.
2.4 Nothing in this policy limits or excludes any mandatory statutory right of a consumer.
3. Definitions
3.1 Review means a star rating, a written statement, a photograph, or any combination of them, submitted to Art of Vedas by an Reviewer in respect of a Product.
3.2 Reviewer means the natural person who submits a review.
3.3 Product means an article offered for sale on the Art of Vedas storefront.
3.4 Order means a contract of sale concluded between an Reviewer and Art of Vedas through the storefront.
3.5 Delivered means that the carrier appointed for an Order has reported delivery of the consignment to Art of Vedas.
3.6 Published means made visible to the public on a product page of the storefront.
3.7 Withheld means received and retained by Art of Vedas but not published, on a ground set out in clause 10.
4. Legal framework
4.1 This policy is drafted by reference to, and is to be construed consistently with:
- Directive 2005/29/EC concerning unfair business-to-consumer commercial practices, as amended by Directive (EU) 2019/2161, in particular Article 7(6) and points 23b and 23c of Annex I;
- the Croatian Consumer Protection Act (Zakon o zaštiti potrošača), by which the above provisions are transposed into Croatian law;
- Regulation (EU) 2016/679 (General Data Protection Regulation);
- Article 13 of Directive 2002/58/EC concerning privacy and electronic communications, in respect of the invitation described in clause 6;
- Regulation (EC) No 1924/2006 on nutrition and health claims made on foods, in respect of Products which are food supplements;
- Article 20 of Regulation (EC) No 1223/2009 on cosmetic products and Regulation (EU) No 655/2013 laying down common criteria for claims, in respect of Products which are cosmetic products.
4.2 Points 23b and 23c of Annex I to Directive 2005/29/EC designate as unfair in all circumstances, and therefore prohibited without any assessment of their effect, the practice of stating that reviews of a product are submitted by consumers who have actually used or purchased it without taking reasonable and proportionate steps to verify that this is so, and the practice of submitting or commissioning false reviews or otherwise misrepresenting consumer reviews in order to promote a product. The undertakings in clause 8 are given in order to comply with those provisions.
5. Who may submit a review
5.1 A review may be submitted only by a natural person who has placed an Order for the Product reviewed and in respect of whom that Order has been Delivered.
5.2 The storefront provides no open or public review form. A review can be submitted only by following a personal link issued under clause 6. A person who has not purchased the Product has no means of submitting a review.
5.3 The Reviewer must be at least sixteen years of age.
5.4 A review may be submitted in respect of each Product on an Order. Where an Order contains more than one Product, the Reviewer may rate each Product separately, and may rate some and not others.
5.5 Only one review may be submitted per Product per Order. Where an Reviewer purchases the same Product on a later Order, a further review may be submitted in respect of that later Order.
6. Invitation to review
6.1 Art of Vedas invites a review by electronic mail sent to the address given on the Order.
6.2 An invitation is sent only where the Reviewer has given, and has not withdrawn, consent to receive commercial communications from Art of Vedas. Consent is the legal basis for the invitation, under Article 6(1)(a) of Regulation (EU) 2016/679 and Article 13 of Directive 2002/58/EC. An Reviewer who has not given that consent will receive no invitation and cannot submit a review.
6.3 The invitation is sent no earlier than seven days after the Order is Delivered, so that the Reviewer has had an opportunity to use the Product.
6.4 One invitation is sent per Order, covering every Product on that Order. Where more than one Order placed by the same Reviewer becomes eligible at the same time, a single invitation covers all of them, so that no Reviewer receives more than one invitation at a time.
6.5 Where no review is submitted, one reminder may be sent. No further communication is sent in respect of that Order.
6.6 The invitation and the reminder are sent in the language of the Reviewer, being the language of the Art of Vedas domain through which the Order was placed or, where the Reviewer has stated a language preference, that language.
6.7 Consent may be withdrawn at any time, by the unsubscribe facility in any Art of Vedas communication or by writing to info@artofvedas.com. Withdrawal takes effect for the future and does not affect the lawfulness of processing carried out before it.
7. Verification that reviews originate from purchasers
7.1 This clause is the information required by Article 7(6) of Directive 2005/29/EC.
7.2 Art of Vedas does ensure that every published review originates from a consumer who has actually purchased the Product reviewed. The steps taken are as follows.
7.3 An invitation is issued only against an Order recorded in the Art of Vedas order system, only after that Order has been Delivered, and only to the electronic mail address recorded on that Order.
7.4 Each invitation carries a link containing a token which is unique to the Order, which cannot be derived or guessed, and which can be used only once. The token identifies the Order and the Products on it. A review submitted through that link is stored with a permanent reference to the Order.
7.5 A review cannot be submitted by any other route. There is no public form, no anonymous submission and no facility for a review to be added by a member of staff on behalf of a customer.
7.6 The link expires. Where it has expired, a replacement may be requested by writing to info@artofvedas.com from the electronic mail address recorded on the Order.
7.7 Because verification is a property of the mechanism by which a review is collected, and not a discretionary check applied to some reviews and not others, it applies to every published review without exception. Reviews are accordingly displayed with an indication that the purchase has been verified.
7.8 Clause 22 applies to reviews collected before this policy took effect, which were collected by a different mechanism and are identified separately.
8. Undertakings of Art of Vedas
8.1 Art of Vedas does not write reviews of its own Products, does not ask or pay any person to write a review, and does not procure reviews from any person who has not purchased the Product.
8.2 Art of Vedas publishes every review which satisfies clause 5 and is not withheld on a ground in clause 10, whatever rating it carries and whatever opinion it expresses. Reviews are not selected, suppressed, delayed, demoted or removed by reference to the rating given. A rating of one star is published on the same terms as a rating of five stars.
8.3 Art of Vedas does not alter the substance of a review, does not correct or improve its wording, and does not approach an Reviewer to invite the amendment or withdrawal of an unfavourable review.
8.4 The average rating displayed for a Product is calculated in accordance with clause 15 from every published review of that Product, and from no smaller set.
8.5 Art of Vedas does not represent any review as verified unless it has been collected in accordance with clause 7 or clause 22.
9. Content standards and the Reviewer's warranties
9.1 By submitting a review the Reviewer warrants that it records their own genuine experience of the Product, that it is their own work, and that they have no commercial interest in the sale of the Product or of any competing product.
9.2 A review must concern the Product reviewed. Matters concerning an order, a delivery, a payment or the conduct of customer service are dealt with as service enquiries under clause 10.3 and not as reviews.
9.3 A review must not infringe the rights of any third party, in particular rights of personality, privacy, copyright or trade mark.
9.4 Art of Vedas is not permitted by the legislation in clause 4.1 to publish a statement attributing to a Product the property of preventing, treating or curing a human disease, or of diagnosing one. This restriction applies to Art of Vedas as the publisher and is not a judgment on the Reviewer's experience.
10. Grounds on which a review is withheld
10.1 Every review is read by a member of staff before publication. That examination concerns the content of the review alone.
10.2 A review is withheld only where, and only to the extent that, it falls within one or more of the following grounds:
- (a) it contains abusive, obscene, discriminatory or threatening language, or language which incites hatred or violence;
- (b) it contains personal data, whether of the Reviewer or of a third party, beyond the name displayed under clause 15.5, including in particular a postal address, an order number, a telephone number, an electronic mail address or information concerning health;
- (c) it does not concern the Product, within the meaning of clause 9.2;
- (d) it contains advertising, a link to a third-party retailer, or a solicitation;
- (e) it is evidently machine-generated, or is a duplicate of another review;
- (f) it attributes to the Product a property the publication of which is prohibited by clause 9.4;
- (g) it infringes the rights of a third party, within the meaning of clause 9.3;
- (h) its publication would place Art of Vedas in breach of a legal obligation or of an order of a competent authority or court.
10.3 Where a review is withheld under ground (c) because it concerns delivery, service or an order, it is referred to customer service and answered as a service enquiry. The Reviewer is not left without a response.
10.4 The grounds in clause 10.2 are exhaustive. Art of Vedas may not withhold a review on any other ground.
10.5 The grounds in clause 10.2 are content-based and are applied without regard to the rating. Dissatisfaction with a Product, criticism of a Product, and an unfavourable comparison with another product are not grounds for withholding a review.
10.6 Where only part of a review falls within a ground in clause 10.2, Art of Vedas withholds the review in whole. It does not publish a partial or redacted version, save where the Reviewer has agreed the amended text.
11. Procedure and time limits
11.1 A review is examined and either published or withheld within five working days of submission.
11.2 A favourable review and an unfavourable review are examined in the same manner and within the same period. An unfavourable review is not held back pending further consideration.
11.3 Where the examination cannot be completed within five working days, the Reviewer is informed of the delay and of the reason for it.
12. Notification and resubmission
12.1 Where a review is withheld, Art of Vedas notifies the Reviewer by electronic mail, states which ground in clause 10.2 has been applied, and gives the reason for its application.
12.2 The Reviewer may submit a revised review in respect of the same Order. Clause 5.5 does not prevent a resubmission following a notification under clause 12.1.
12.3 The Reviewer may contest a decision to withhold, by writing to info@artofvedas.com. The decision is then reconsidered by a person who did not take it, and the outcome is communicated within ten working days, with reasons.
12.4 Clause 12.3 is without prejudice to the Reviewer's right to complain to a competent authority or to bring proceedings, under clause 27.
13. Reports concerning a published review
13.1 Any person may report a published review which they consider to fall within a ground in clause 10.2, or to infringe their rights, by writing to info@artofvedas.com, identifying the review and stating the ground relied on.
13.2 The report is examined within ten working days. The reporting person is informed of the outcome and of the reason for it.
13.3 Where a reported review is removed, the Reviewer is informed, is given the ground relied on, and may contest the removal under clause 12.3.
13.4 A report which amounts to no more than disagreement with the opinion expressed does not lead to removal.
14. Amendment, withdrawal and erasure by the Reviewer
14.1 An Reviewer may at any time and without giving a reason request that their review be amended, withdrawn from publication or erased, by writing to info@artofvedas.com from the electronic mail address recorded on the Order.
14.2 Such a request is given effect without condition and without any attempt to dissuade the Reviewer, within five working days, and the Reviewer is informed when it has been given effect.
14.3 Erasure removes the review from the storefront, from the average rating, and from any feed by which reviews are transmitted to a third party under clause 21. Art of Vedas cannot control how long a third party retains a copy already transmitted, and requests removal from that third party where a facility to do so exists.
14.4 This clause is in addition to, and does not restrict, the rights conferred by Articles 15 to 22 of Regulation (EU) 2016/679.
15. Display of reviews and calculation of the average rating
15.1 Published reviews are displayed on the page of the Product to which they relate.
15.2 The average rating displayed for a Product is the arithmetic mean of the ratings of all published reviews of that Product, rounded to one decimal place. No rating is weighted, excluded or adjusted.
15.3 The number displayed next to the average rating is the number of published reviews from which that average is calculated. The two figures always correspond.
15.4 Withheld reviews are excluded from both the average and the count. Because the grounds in clause 10.2 are content-based and applied without regard to rating, that exclusion is not capable of operating systematically in favour of Art of Vedas.
15.5 A review is displayed with the rating, the date of submission, the text, any photograph, the country of the Reviewer, and the Reviewer's given name together with the initial of the surname. No other personal data is displayed.
15.6 Reviews are displayed most recent first. No review is promoted, pinned or given prominence by reason of its rating, and no placement may be purchased.
16. Responses by Art of Vedas
16.1 Art of Vedas may publish a response beneath a review. A response is identified as coming from Art of Vedas.
16.2 A response does not alter the review, its rating or its position, and the publication of a response is never a condition of publishing the review.
17. Photographs
17.1 A photograph may be submitted with a review. It is optional, and a review submitted without one is published on the same terms.
17.2 By submitting a photograph the Reviewer warrants that they took it or are otherwise entitled to license it, that it depicts the Product purchased, and that any identifiable person appearing in it has consented to its publication.
17.3 A photograph is examined on the grounds in clause 10.2 in the same way as text.
17.4 A photograph showing a part of the human body in a manner from which a health condition might be inferred is withheld under ground (b), in order to protect the Reviewer.
18. Language and translation
18.1 A review is published in the language in which it was written, and that version is always available.
18.2 A review may in addition be displayed in translation on a domain in another language. A translation is identified as such and does not replace the original.
18.3 A translation renders the review as written. It is not edited, softened or abridged.
19. Display across Art of Vedas domains
19.1 Art of Vedas publishes the same storefront on a number of national domains. A review of a Product may be displayed on any domain on which that Product is offered.
19.2 The average rating and the count for a Product are the same on every domain, and are calculated under clause 15.2 from the same set of published reviews.
20. Incentives and conflicts of interest
20.1 Art of Vedas offers no payment, discount, credit, voucher, free product, entry to a prize draw or other benefit in exchange for submitting a review, and none is offered for a favourable review.
20.2 Should Art of Vedas in future offer any benefit in connection with the submission of a review, that benefit will be offered on the same terms irrespective of the rating given, will be disclosed in this policy before it is offered, and will be disclosed with every review submitted in connection with it.
20.3 Employees of Art of Vedas, members of their households, and persons who supply or distribute the Products may not submit reviews.
21. Transmission to third parties
21.1 Published reviews are transmitted to Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, for display alongside Art of Vedas Products in Google services. Any onward transfer to Google LLC in the United States takes place on the basis of the adequacy decision of the European Commission of 10 July 2023 concerning the EU-US Data Privacy Framework.
21.2 The data transmitted comprises the rating, the text, the date, the country, the Reviewer's given name and the initial of the surname, and the identification of the Product. No electronic mail address, postal address, order number or payment data is transmitted.
21.3 Every published review is transmitted, whatever its rating. Art of Vedas does not transmit a selection of favourable reviews.
21.4 Where a review is erased under clause 14, it is removed from the next transmission and its removal is requested from the recipient.
22. Reviews collected before this policy took effect
22.1 Before this policy took effect, reviews were collected through a third-party review provider engaged by Art of Vedas, which invited reviews from purchasers and recorded whether the reviewer was a verified purchaser.
22.2 Those reviews have been carried over to the system described in this policy. They retain their original text, rating, date and reviewer name, and are marked as verified only where the previous provider recorded them as such.
22.3 A review collected under the previous arrangement was not carried over where it concerned delivery, an order or the conduct of customer service rather than the Product, and would accordingly have been withheld under clauses 10.2(c) and 10.6.
22.4 Each review not carried over is recorded, together with the ground applying to it. That record is available on request under clause 27.1.
22.5 Clauses 13, 14 and 15 apply to carried-over reviews in the same way as to reviews submitted under this policy.
23. Processing of personal data
23.1 The controller is identified in clause 1.
23.2 The personal data processed in connection with a review comprises the Reviewer's name, electronic mail address, country, the Order to which the review relates, the content of the review, any photograph, and the technical record of submission.
23.3 The legal bases are: consent under Article 6(1)(a) of Regulation (EU) 2016/679, for sending the invitation and for publishing the review together with the name and country; performance of a contract under Article 6(1)(b), for the link between the review and the Order; and the legitimate interest of Art of Vedas and of consumers under Article 6(1)(f), in ensuring that published reviews are genuine and verifiable, in respect of the retention of the verification record.
23.4 The data displayed publicly is limited to that listed in clause 15.5. The electronic mail address is never published.
23.5 The recipients are the service providers used to send electronic mail, to host the storefront and to transmit reviews under clause 21. A list of categories of recipients is given in the Art of Vedas Privacy Policy.
23.6 The Reviewer has the rights of access, rectification, erasure, restriction, portability and objection, and the right to withdraw consent, as set out in the Privacy Policy. A request under clause 14 is treated as a request under this clause where that is more favourable to the Reviewer.
23.7 The Reviewer has the right to lodge a complaint with a supervisory authority, in Croatia the Agencija za zaštitu osobnih podataka (AZOP), Selska cesta 136, 10000 Zagreb.
24. Retention
24.1 A published review is retained for as long as the Product remains offered for sale, unless erased earlier under clause 14.
24.2 A withheld review is retained for twelve months from the date of the decision, in order to allow the Reviewer to contest it under clause 12.3 and to allow Art of Vedas to demonstrate that this policy was applied. It is then deleted.
24.3 The record linking a published review to an Order is retained for as long as the review is published, in order to demonstrate compliance with Article 7(6) of Directive 2005/29/EC.
24.4 Where a Product ceases to be offered, its reviews cease to be published. They are retained for a further twelve months and then deleted.
25. Licence granted by the Reviewer
25.1 By submitting a review the Reviewer grants Art of Vedas a non-exclusive, royalty-free licence to reproduce, display, translate and transmit the review for the purposes described in this policy, on the Art of Vedas domains and in the transmissions described in clause 21.
25.2 The licence is granted for the period during which the review is published and terminates upon erasure under clause 14, subject to clause 14.3.
25.3 The licence does not extend to advertising. Art of Vedas does not use a review in paid advertising, in printed material or on packaging without first obtaining the Reviewer's separate written consent.
25.4 The Reviewer retains all rights in the review and in any photograph.
26. Amendments to this policy
26.1 Art of Vedas may amend this policy. The date at the head of the policy states when it was last amended.
26.2 An amendment applies to reviews submitted after it takes effect. A review already published is not withdrawn by reason of an amendment, unless its continued publication would be unlawful.
26.3 An amendment which introduces a benefit within the meaning of clause 20.2, or which alters the grounds in clause 10.2, is published before it is applied.
27. Complaints, applicable law and dispute resolution
27.1 A complaint concerning the application of this policy may be addressed to info@artofvedas.com. A written complaint is answered in writing within fifteen days of receipt.
27.2 This policy is governed by Croatian law. The courts of Rijeka, Croatia have jurisdiction, save that a consumer resident in another Member State of the European Union retains the right to bring proceedings in, and to the protection of the mandatory provisions of the law of, the State of their habitual residence.
27.3 A consumer may refer a dispute to an alternative dispute resolution body notified under Directive 2013/11/EU. In Croatia these include the Centar za mirenje and the Sud časti at the Croatian Chamber of Economy (Hrvatska gospodarska komora), Rooseveltov trg 2, 10000 Zagreb.
27.4 The European Commission online dispute resolution platform ceased to operate on 20 July 2025 and is no longer available. Clause 27.3 replaces it.
27.5 A consumer may also address the Croatian State Inspectorate (Državni inspektorat), which supervises compliance with the Consumer Protection Act.
28. Contact
Authentic Ayurveda d.o.o., trading as Art of Vedas
Slavka Krautzeka 51, 51000 Rijeka, Croatia
Email: info@artofvedas.com
Phone: +385 91 621 7204
